Our Story 

I started AUTLIV because I saw how modern life constantly pulls us away from what really matters: becoming the best version of ourselves. Between endless to-do lists, distractions, and quick fixes, it’s too easy to forget the basics — fueling your body, protecting your mind, and living with intention.  Supplements were the first step in my own transformation. What began as a personal experiment quickly became a bigger idea: What if being the best version of yourself wasn’t a chore, but something you actually looked forward to? Something to be proud of — a journey you have a lifetime to build, where every small step forward matters.  That’s where AUTLIV was born. 

Our Mission 

We exist to make the supplement experience clearer, simpler, and more accessible — like your journey, ours is built on a long-term vision, one step at a time, always moving forward. 

Our Vision 

Create a world where health is clear, personalized, and part of everyone’s everyday life. 

Our Values 

We’re guided by a few core principles: 

Performance — the drive to put in more energy, more focus, and more time to reach the best outcome 

Authenticity — It’s being true to yourself and others — with honesty and care.  

Community — Bold ambitions are only achieved together; we need each other to grow and become better. 

Simplicity — It’s that simple. 

Our Promise 

For you. With you. Always.